
2024 witnessed transformative strides in generative artificial intelligence (AI) technologies—but 2025 promises still further developments in two critical areas: prompt engineering and AI-powered self-service. What do law firms need to know about these two developments, and what steps do they need to take to make sure they can effectively embrace these trends?
A prompt revolution
Despite its groundbreaking capabilities, many legal professionals still struggle to harness the full potential of generative AI tools. User error perhaps? Not exactly. The art of unlocking the full power of generative AI lies in the art of crafting the perfect prompt. The more specific and well-defined the query, the more useful the output. Prompts are truly the last-mile connections linking employees to the knowledge residing in the organisation for faster and more informed decision-making.
Recognising the need for this critical link between