Marketing

As the women’s Euros kicks off, Ian Blackshaw pitches in from the sidelines with some tips on how to tackle ambush marketing

Professor Ian Blackshaw, international sports lawyer and CAS member, warns in NLJ this week that ambush marketing is set to shadow the UEFA Women’s Euro 2025 in Switzerland

Change is on the horizon for how charities communicate with their supporters: Janine Regan, Liz Gifford & Courtney Benard set out practical steps to take now

A new amendment to the Data (Use and Access) Bill will allow UK charities to send direct marketing emails to supporters without prior opt-in consent. Writing in NLJ this week, Janine Regan, legal director (commercial), Liz Gifford, senior associate (charities) and Courtney Benard, trainee solicitor (commercial) at Charles Russell Speechlys LLP explain how the change aligns charities with commercial entities, but warn that it comes with caveats

How does social media slot into the marketing mix? Andy Cullwick sets out some top tips for cutting through the noise & making the most of your online platform

Clare Rodway, MD Kysen PR, sat down with some of the best legal marketers to learn how they keep their strategies on track

Think long-term when marketing, Clare Rodway advises in this week’s NLJ

Law firms are invited to fill out the annual Professional Services Marketing Survey, run by the Law Firm Marketing Club (LFMC)

100% of general counsel (GCs) surveyed believe it is their law firms’ responsibility to keep them informed of relevant legal developments.

How do you build a law firm brand? One key to success is making sure your marketing message chimes with action on the ground. Writing in this week’s NLJ, Clare Rodway, managing director of specialist professional services consultancy Kysen PR, offers valuable insight.