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The top ten

20 May 2010 / Joe Reevy
Issue: 7418 / Categories: Features , Training & education , Profession , Marketing
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Joe Reevy provides ten tips for long-term survival

One of the great things about business is that sometimes you get “all your ducks in a row” and something comes along which makes you change everything more or less on the fly.

Tip number one has to be to make your decision-making process fast, so you can be light on your feet—one of the key skills firms will need to survive and prosper.

Anticipation

Recently I got an e-mail from a partner in a substantial firm, in which he was justifying not outsourcing a function on the basis that it was currently carried out by fee-earners, who have—according to him—“no cost”. I requested that some of these cost-free lawyers be despatched to our premises to sort out various legal issues.

(Make tip number two to anticipate client needs rather than reacting to them—there’s a huge market for your services if you only ask…). Partners, and others, who don’t understand basic cost accounting are not qualified to be involved in the making

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