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Managing your brand (Pt 2)

24 March 2017 / Dominic Zammit
Issue: 7739 / Categories: Features , Profession , Marketing , Technology
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Uberisation of the legal sector is closer than you think, says Dominic Zammit

Picture this. Virtual reality meetings, automatically tracked against client records. Relationships managed online through dedicated client “rooms” within the firm’s practice management hub. Software that tracks work in real time through wearable devices, enabling clients to see what each member of their legal team is working on, monitoring efficiency and expenditure.

Sound like a nightmare? Well, maybe. But it’s almost certainly a glimpse into the future of legal practice. And we’re not talking 50 years either—more like five or perhaps ten.

Tech juggernaut

The technological juggernaut is unstoppable. The last decade has delivered nothing short of a revolution in consumerism and now the lines between professional and personal are becoming increasingly blurred. We want the same service from our law firm as we receive from Amazon. Fast, efficient, transparent, customer driven. Not words traditionally associated with the legal sector.

To meet changing customer expectations, law firms need to do more than invest cash (although of course this is

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MOVERS & SHAKERS

Hugh James—Phil Edwards

Hugh James—Phil Edwards

Serious injury teambolstered by high-profile partner hire

Freeths—Melanie Stancliffe

Freeths—Melanie Stancliffe

Firm strengthens employment team with partner hire

DAC Beachcroft—Tim Barr

DAC Beachcroft—Tim Barr

Lawyers’ liability practice strengthened with partner appointment in London

NEWS
Ceri Morgan, knowledge counsel at Herbert Smith Freehills Kramer LLP, analyses the Supreme Court’s landmark decision in Johnson v FirstRand Bank Ltd, which reshapes the law of fiduciary relationships and common law bribery
The boundaries of media access in family law are scrutinised by Nicholas Dobson in NLJ this week
Reflecting on personal experience, Professor Graham Zellick KC, Senior Master of the Bench and former Reader of the Middle Temple, questions the unchecked power of parliamentary privilege
Geoff Dover, managing director at Heirloom Fair Legal, sets out a blueprint for ethical litigation funding in the wake of high-profile law firm collapses
James Grice, head of innovation and AI at Lawfront, explores how artificial intelligence is transforming the legal sector
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