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Managing your brand (Pt 2)

24 March 2017 / Dominic Zammit
Issue: 7739 / Categories: Features , Profession , Marketing , Technology
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Uberisation of the legal sector is closer than you think, says Dominic Zammit

Picture this. Virtual reality meetings, automatically tracked against client records. Relationships managed online through dedicated client “rooms” within the firm’s practice management hub. Software that tracks work in real time through wearable devices, enabling clients to see what each member of their legal team is working on, monitoring efficiency and expenditure.

Sound like a nightmare? Well, maybe. But it’s almost certainly a glimpse into the future of legal practice. And we’re not talking 50 years either—more like five or perhaps ten.

Tech juggernaut

The technological juggernaut is unstoppable. The last decade has delivered nothing short of a revolution in consumerism and now the lines between professional and personal are becoming increasingly blurred. We want the same service from our law firm as we receive from Amazon. Fast, efficient, transparent, customer driven. Not words traditionally associated with the legal sector.

To meet changing customer expectations, law firms need to do more than invest cash (although of course this is

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MOVERS & SHAKERS

Gilson Gray—Linda Pope

Gilson Gray—Linda Pope

Partner joins family law team inLondon

Jackson Lees Group—five promotions

Jackson Lees Group—five promotions

Private client division announces five new partners

Taylor Wessing—Max Millington

Taylor Wessing—Max Millington

Banking and finance team welcomes partner in London

NEWS
The landmark Supreme Court’s decision in Johnson v FirstRand Bank Ltd—along with Rukhadze v Recovery Partners—redefine fiduciary duties in commercial fraud. Writing in NLJ this week, Mary Young of Kingsley Napley analyses the implications of the rulings
Barristers Ben Keith of 5 St Andrew’s Hill and Rhys Davies of Temple Garden Chambers use the arrest of Simon Leviev—the so-called Tinder Swindler—to explore the realities of Interpol red notices, in this week's NLJ
Mazur v Charles Russell Speechlys [2025] has upended assumptions about who may conduct litigation, warn Kevin Latham and Fraser Barnstaple of Kings Chambers in this week's NLJ. But is it as catastrophic as first feared?
Lord Sales has been appointed to become the Deputy President of the Supreme Court after Lord Hodge retires at the end of the year
Limited liability partnerships (LLPs) are reportedly in the firing line in Chancellor Rachel Reeves upcoming Autumn budget
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