Jon Robins questions whether all publicity is good publicity
It is probably fair to say of all the extensive superhero family, “Will Power” must surely rank as one of the more forgettable members. For readers who cannot remember or else choose to forget, this was a cartoon character used to promote “Make a Will” week in 1991. A lawyer’s version of the Green Cross Code man, if you will.
Solicitors zipped themselves into turquoise and white Lycra bodysuits and hung around supermarkets in the admirable aim of raising awareness of the dangers of intestacy. An admirable cause. However Will Power proved so detested by the profession that the Law Society’s head of communications received hate mail from mortified probate solicitors.
Media campaigns
It is probably uncontroversial to say that Chancery Lane has a somewhat chequered history when it comes to media campaigns to promote the services of its members. That its latest campaign (“Use a Professional. Use a Solicitor”) has not provoked controversy within its membership or derision on the part
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