True feelings

National law firm Gorman Hamilton has rebranded and will be known as True Personal Injury Solicitors.

The move comes after the 200-strong firm invested heavily in extensive market research to find that crucial gap in the market to appeal directly to consumers.

Senior partner, David Hamilton, said: “The personal injury market is currently saturated with messages that have helped fan negative connotations of the sector in the minds of consumers. This isn’t just a rebrand – it’s a campaign to reverse some of the reputational damage caused to the industry.

"Our brand approach embodies the ethos of how we have always done business: by judging success not just on the financial recompense that clients receive, but how they have been made to feel throughout the process."