header-logo header-logo

Home Login E-newsletter About us

Jordan trademarks AI version of self

© Copyright LexisNexis 2025. All Rights Reserved.
11 June 2025
Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
printer mail-detail
Model Katie Price, formerly known as Jordan, is reported to have become the first British celebrity to trademark her own artificial intelligence (AI) image

Price was given 30 phrases to say so the company, OhChat, could produce a walking, talking 3D version of Jordan.

In March, retailer H&M announced it will use digital clones of models in ads and social media.

Iona Silverman, partner, Freeths, said ‘brands should take care that use of AI twins in social media and advertising doesn’t mislead consumers’, and ensure contracts address how the AI twin is used, by whom, and terms of remuneration.

Issue: 8120 / Categories: Legal News , Artificial intelligence , Technology , Intellectual property , Media
printer mail-details

MOVERS & SHAKERS

Read All
Sponsored by
Hugh James—Phil Edwards

Hugh James—Phil Edwards

Serious injury teambolstered by high-profile partner hire

Freeths—Melanie Stancliffe

Freeths—Melanie Stancliffe

Firm strengthens employment team with partner hire

DAC Beachcroft—Tim Barr

DAC Beachcroft—Tim Barr

Lawyers’ liability practice strengthened with partner appointment in London

NEWS
Read All
Law reform ahead
Commercial leasehold, the defence of insanity and ‘consent’ in the criminal law are among the next tranche of projects for the Law Commission
Online safety against serious harm
Tech companies will be legally required to prevent material that encourages or assists serious self-harm appearing on their platforms, under Online Safety Act 2023 regulations due to come into force in the autumn
Bullying & harassment at the Bar
The Bar has a culture of ‘impunity’ and ‘collusive bystanding’ in which making a complaint is deemed career-ending due to a ‘cohort of untouchables’ at the top, Baroness Harriet Harman KC has found
The Sentencing Bill: Crime & punishment revisited
Lawyers have broadly welcomed plans to electronically tag up to 22,000 more offenders, scrap most prison terms below a year and make prisoners ‘earn’ early release
Changing faces
David Lammy, Ellie Reeves and Baroness Levitt have taken up office at the Ministry of Justice, following the cabinet reshuffle
Copyright © 2025 LexisNexis
back-to-top-scroll